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Ecommerce website analysis – what we discovered analysing over 200 ecommerce websites

Ecommerce website analysis or heuristic evaluation is the starting point of the Worship conversion rate optimisation process. Over the past few years, we’ve analysed hundreds of ecommerce websites. In that time, broadly speaking, we’ve seen 3 categories of website.   Website Analysis Category 1 – ‘The Good’ Ecommerce websites that consider the user and what they need at every… Read More

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Value Proposition For Ecommerce Businesses – How To Sell More Without Lowering Your Prices

  Many ecommerce businesses don’t care about their own value proposition and focus too much on the value proposition of their products. But if the products they sell aren’t unique, we have to tell the visitor why they should buy them from that particular website over others that sell the same product.   Selling online is… Read More

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Mobile Conversion Rate Optimisation More Important Than Ever As Sales On Smartphones Increase 96%

Mobile conversion rate optimisation is central to retail success as smartphone screens get bigger and shoppers seem to be ditching their tablets. We’ve known for a while that the increase in smartphone screen size was having an impact on tablet usage in online shopping. We see it in our clients’ analytics data all the time. But… Read More

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Reducing Shopping Basket Abandonment Without Offering Free Shipping

Shopping basket abandonment is a frustrating part of ecommerce. The user has navigated to a product they are interested in, and even added it to their shopping basket, but then they don’t complete their order. Close, but no cigar. A comparison study by Baymard shows an average of 68.53% abandonment across the web, which means… Read More